Raises awareness about bone anchored hearing
April 23, 2025. Somerset, New Jersey. Oticon Medical is thrilled to announce the fifth annual Good Vibrations Day campaign, a month-long initiative dedicated to raising awareness about bone anchored hearing. This campaign features various social media posts highlighting the cause, along with celebrations in Oticon Medical offices worldwide. The campaign will culminate on Good Vibrations Day, celebrated on May 3.
Campaign Overview
Good Vibrations Day is an inclusive, non-branded campaign aimed at educating the public about bone conduction as a highly effective hearing treatment for individuals with conductive, mixed, or single-sided hearing losses. All bone conduction device manufacturers, audiology professionals, and wearers are encouraged to join in this global initiative to highlight and celebrate the benefits of this treatment option.
Understanding Bone Conduction
Bone anchored hearing systems address hearing loss by transmitting sound to the cochlea (inner ear), independently of the function of the ear canal and middle ear, through direct bone conduction. These vibrations are then processed by the brain as sound.
Why May 3?
The campaign culminates on May 3 to honor the birthday of Per-Ingvar Brånemark, the esteemed Swedish physician and research professor renowned as the father of osseointegration and the godfather of bone anchored hearing. His pioneering discoveries paved the way for the development of modern bone conduction hearing devices.
Charitable Challenge
This year, Oticon Medical US is asking Facebook followers to share their stories as part of a Charitable Challenge giveaway based on the company’s tagline, Because Sound Matters. For every 50 responses received in the comments of the Facebook post “Why Sound Matters to Me?” Oticon Medical will donate a Ponto™ bone anchored hearing processor to a person in need without insurance or other means to afford it. For every 100 responses, two people in need will receive donated processors*.
A Global Celebration
Throughout the month of April, Oticon Medical warmly invites all bone conduction device manufacturers, wearers, parents and caregivers, and hearing care professionals to join in celebrating Good Vibrations Day. Activities may include sharing experiences, information, multimedia content from wearers, and more across various social media platforms.
"As we launch the Good Vibrations Day campaign," says René Govaerts, General Manager at Oticon Medical, "our dedication to the importance of sound remains unwavering. This initiative serves as a significant opportunity to raise awareness about the remarkable benefits of bone conduction. Given that many people around the world are still unaware of bone anchored hearing systems as a viable solution for their hearing loss, it is imperative that we work to change this. Oticon Medical remains committed to advancing our collaborative efforts with other manufacturers, hearing care professionals, and current wearers to ensure that the transformative capability of bone conduction reaches all those in need."
Good Vibrations posts, stories, reels, etc. can be shared by all using the #GoodVibrations and #BoneAnchoredHearing hashtags. They can also be viewed and shared via Oticon Medical’s Facebook pages.
*Recipient(s) will be selected internally from existing list of patients in the United States identified as having no other means to afford a new bone anchored hearing processor. Open to US residents only.
Media Contact:
Hildy Silverman
Sr. Digital Marketing Manager
Email: hisi@oticonmedical.com
Phone: 888.277.8014
Website: www.oticonmedical.com/us
About Oticon Medical
Oticon Medical is a global company in implantable hearing solutions, dedicated to bringing the power of sound to people at every stage of life. For more than a decade, we have made bone anchored hearing systems more accessible by simplifying the treatment for physicians, audiologists, and patients alike.
We believe that patients and hearing care professionals should be able to choose the best possible solution at any time along the patient journey. We call it “Freedom of Choice” and it has always been paramount to Oticon Medical. This is the reason why our solutions are designed to be compatible whenever possible. As a result, an implant from Oticon Medical stands as a true testament to our unwavering lifelong support.
We work collaboratively with professionals to ensure that every solution we create is designed with our users’ needs in mind. We have a strong passion to provide innovative solutions and support that enhance quality of life and help people live life to the fullest – now and in the future.
Because we know how much sound matters.