Good Vibrations

4/14/2021 12:00:00 AM

Bone Anchored Awareness Day

May 3rd will be the first-ever annual Bone Anchored Awareness Day.


Oticon Medical launches annual recurring awareness day, Good Vibrations, to celebrate and raise awareness about bone anchored hearing as a treatment. 

Today, more than 250.000 people from all over the globe use some form of bone conduction hearing device. May 3rd is meant to celebrate them and the treatment – regardless of brand – by providing them with a day to talk about their experiences living with bone anchored hearing devices.

“At Oticon Medical, we recognize the importance of sound for wellbeing, for development – even for general health. So, of course, we are passionate about providing as many people as possible with the best sound imaginable. That also means creating more awareness – not just about products – but about the treatment itself," said Oticon Medical CEO, Jes Olsen. "We hear much too often, that a person didn’t know that their hearing loss could be alleviated, and therefore went years and years unaided. This day, May 3rd,  is our contribution to keeping the conversation of hearing alive.” Jes Olsen finished by wishing all of us a happy and vibrant Good Vibrations day.


At Oticon Medical, we recognize the importance of sound for wellbeing, for development – even for general health.


Oticon Medical will be celebrating May 3rd with different activities and events in countries all over the world, including contests, fun and games. It is our hope that other bone anchored brands will join in making Good Vibrations a truly non-branded awareness day focused on the people and the treatment – not products.

Good Vibrations posts, stories, tweets, reels etc. can be shared by all using the #goodvibrations and the #boneanchoredhearing hashtags and they can be shared on the GoodVibrations Facebook page

The date, May 3rd was deliberately chosen because it is the birthday of Per-Ingvar Brånemark. Brånemark was a Swedish physician and research professor and is known as father of osseointegration and the godfather of bone anchored hearing, because his discoveries enabled the development of today’s bone conduction hearing devices.

Therefore, Oticon Medical chose Brånemark’s birthday as an annual awareness day for bone anchored hearing. On May 3rd, we want to celebrate the more than 250.000 people all over the world who today today, use bone anchored hearing devices.

Brånemark coined the term osseointegration in the 1960s during studies in bone rheology and defined it as the direct contact between a metal (often titanium) implant and living bone tissue.

The first clinical application of titanium implants was in oral surgery, where they continue to be used today. By chance, these first dental implants led the way for the first bone conduction hearing implant. In the beginning Brånemark was looking to evaluate the titanium implant’s ability to fuse with bone. In the process, he used an acoustic method of measurement where he put a bone vibration device on a patient with a dental implant. 

One patient, who by coincidence also had hearing loss, heard a sound when the vibrations began that was unexpectedly loud, especially for someone who was hard of hearing. A new discovery was born – a bone-anchored implant could be used to send sound efficiently through bone directly to the inner ear. 

That was the beginning of a totally new way of treating people who had, up until this point, not been able to hear because they could not benefit from traditional air conduction hearing aids.

Bone anchored hearing systems today consist of a small implant, an abutment/connector and a sound processor that attaches to the abutment/connector. The sound processor transmits sound by conduction through bone directly into the cochlea. In this way, bone anchored hearing systems use both the body’s natural ability to conduct sound as well as its ability to osseointegrate, and thus secure, an implant. 


Def.: Osseointegration (from Latin osseus "bony" and integrare "to make whole") is the direct structural and functional connection between living bone and the surface of a load-bearing artificial implant